MADRID, SPAIN · AVAILABLE FOR PROJECTS

Sharp judgment for complex Supply Chains.

Thirty years leading Supply Chain in Europe and MEA — now combined with AI-enabled analysis through GROSBC Consulting.

Experience provides judgment. AI accelerates analysis.

About

One standard. Three ways to apply it.

GROSBC Consulting was founded by Guadalupe Gros Arteaga after three decades leading Supply Chain in Europe and MEA — managing budgets above €200M and teams of up to 75 people.

Today, three activities apply the same standard:

Founder & Principal Consultant — GROSBC Consulting
University Lecturer — Universidad Antonio de Nebrija, Industrial Engineering
Executive Coach — certified, IESE Business School

Practical tools: Claude, Python, Excel AI add-in — applied with judgment, not the other way around.

Operational depth. Thirty years knowing which questions matter — no AI can replace this judgment.

AI as a multiplier. Thirty years decide what to analyse. AI-enabled workflows decide how fast I get there.

Knowledge transfer. As a coach and lecturer, I don't just solve the problem — I leave the team able to do it themselves.

What we do

Services

Supply Chain Transformation

Turning fragmented operations into one coherent plan.

S&OP / Integrated Business Planning

Aligning demand, supply and finance around one number.

Demand Planning & Forecasting

Turning volatile demand into a plan the organisation can commit to.

Inventory Optimisation

Freeing working capital without compromising service.

Logistics Network Design

Designing networks around where the business is going, not where it's been.

Operations Excellence

Closing the gap between process design and daily execution.

Executive Coaching

Helping leaders and teams perform at their best.

Teaching — Universidad Antonio de Nebrija, Industrial Engineering: Demand Planning & Forecasting, Inventory Management, Operations Research & Quantitative Methods, S&OP Process Design, Logistics Network Optimisation.

Practical tools: Claude, Python, Excel AI add-in — applied with judgment, not the other way around.

Track record

Professional history

Present

GROSBC Consulting

Founder & Principal Consultant — Supply Chain & Operations · Madrid

Jan 2026 – Present

Universidad Antonio de Nebrija

Adjunct Professor — Supply Chain & Operations Management · Madrid

2022 – 2026

Henkel — PMO Transformation Logistics Europe

Supply Chain PMO Director, Logistics Europe · Madrid

31 European warehouses · €636M budget · €48M savings pipeline.

View full history

2015 – 2022

Henkel MEA Region

Supply Chain Director, MENA & IMEA · Dubai, UAE

€215M budget · 75 people across Spain, Tunisia & UAE · −35% transport cost · −48% inventory · +20% service level.

2012 – 2015

Henkel IMEA Hub

Supply Chain Director, Regional Tunisian Hub · Tunis

2006 – 2012

GMG Consulting

Co-founder & Managing Director · Madrid

2000 – 2006

Henkel Ibérica

Supply Chain Director Iberia · Barcelona

1991 – 2000

Henkel KGaA / Henkel Ibérica

International Product Manager and earlier roles — Marketing & Supply Planning